Artificial Intelligence in Online Marketing

1. Smart Speakers: A New Channel for Digital Marketing

The proliferation of smart speakers is one of the significant developments in recent years. According to the Social Report, around 56 million smart speakers were sold to consumers in 2018, and smart speaker makers will sell about 94 million devices in 2019—increasing the installed base to 207.9 million by year-end. 

The growth of smart speakers is a glowing opportunity and is soon becoming a prime channel for marketers to place advertisements and market their products and services. These are the two ways your business can embrace smart speaker marketing and advertising in 2023:

• ‘Branded Skill’ or ‘App’

You can create a branded Alexa Skill or Google Home app that is relevant to your brand, and provide a useful service to your audience. Marketers are using Alexa Skills to connect with their audience by offering them industry news, relevant products, and more.  

• Flash-briefing 

Flash Briefing on Alexa is becoming a popular way to get the morning news, weather, and other day-to-day information. The users are allowed to pick and choose the news sources, podcasts, and other ‘Skills’ that they want their smart speaker to play. 

Digital Marketing

What is Digital Marketing ?

 

Digital Marketing , also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

 Is Digital Marketing a good job ?

Digital Marketing is a well-paid job. At the executive level, the average salary of digital marketer lies between 100,000- 200,000 taka. The salary grows with experience and can reach up to 500,000 taka.

What is the main role of digital marketing ?

A digital marketer is responsible for ensuring that the website reaches its target audience easily. This includes optimizing website structure and content for search engines and use of paid advertising available on the digital space. SEO and SEM's purpose is to help drive relevant traffic to their website.

Which digital marketing is best ?

To help you determine which digital marketing strategies may work  best  for your business, here are most effective types of digital marketing:

• Content Marketing 
• Search Engine Optimization
• Pay-Per-Click/Search Engine Marketing
• Social Media Marketing
• Affiliate and Influencer Marketing
• Email Marketing
• Data Entry 
• Google Ad Management 

What are benefits of digital marketing ?

Top Advantages of Digital Marketing:

• Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can can be hard, expensive, as well as labor-intensive.
• Local Reach.
• Lower Cost.
• Easy To Learn.
• Effective Targeting.
• Multiple Content Types.
• Multiple Strategies.
• Increased Engagement.

 What is the future of Digital Marketing ?

The online world is evolving, and the future of digital marketing is promisingly bright and secure.  Nearly 77% of companies worldwide have already adopted the industry's best content marketing strategies, and more are likely to join the to make a place for themselves in the digital world.

 

What are the requirements for digital marketing course ?

Top 7 skills required to become a  Digital Marketing Expert

• Data Analysis 
• content creation 
• SEO & SEM 
• CRM 
• Communication skills 
• Social Midea
• Basic Design Skills.