Artificial Intelligence in Online Marketing

1. Smart Speakers: A New Channel for Digital Marketing

The proliferation of smart speakers is one of the significant developments in recent years. According to the Social Report, around 56 million smart speakers were sold to consumers in 2018, and smart speaker makers will sell about 94 million devices in 2019—increasing the installed base to 207.9 million by year-end. 

The growth of smart speakers is a glowing opportunity and is soon becoming a prime channel for marketers to place advertisements and market their products and services. These are the two ways your business can embrace smart speaker marketing and advertising in 2023:

• ‘Branded Skill’ or ‘App’

You can create a branded Alexa Skill or Google Home app that is relevant to your brand, and provide a useful service to your audience. Marketers are using Alexa Skills to connect with their audience by offering them industry news, relevant products, and more.  

• Flash-briefing 

Flash Briefing on Alexa is becoming a popular way to get the morning news, weather, and other day-to-day information. The users are allowed to pick and choose the news sources, podcasts, and other ‘Skills’ that they want their smart speaker to play.